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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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Steps to Owning Bank Foreclosure Properties

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Owning bank foreclosure properties is a simple process which anyone can undertake without the help of agents or brokers. There are real deals to be made in buying one of these distressed properties as long as the buyer approaches the entire affair with diligence and caution.

The process for buying bank foreclosure properties begins with research. The best place to start is the Internet where there are multitudes of web sites providing listings and information on foreclosures. There are free sites that offer country-wide listings but they are highly susceptible to inaccuracies. Your best bet would be the web sites that charge for subscription. For a small investment you get access to all types of foreclosures all across the country as well as news and studies on the market. You can customize your search in these sites to yield only the properties that suit your needs and buying capability.

Once you have subscribed to a web service offering foreclosure listings and before selecting your main prospects, you need to prequalify for home financing first if you do plan to pay for your purchase in cash. You can go to your bank and submit for a financial assessment to know the kind of loan and the amount you qualify for. You need this pre-approval certificate when you make your offer.

The Value Appraisal

If you have selected the home you would like to purchase you need to get an appraisal of the value of the property or at least the most likely price of the home compared to others like it in the market and the neighborhood. Bank foreclosure properties are typically sold at around 20 to 30 percent less than their market value.

The Offer

A typical offer for a bank owned home comes with good-faith money given upfront which can be around three percent of the purchase price. Your loan pre-qualification document should also be included in your offer. After your offer is accepted the deed of sale is drawn up. Some important matters to take care of at this point are the inspection period and the closing date as this could impact the overall cost of your purchase. The bank will allow an inspection contingency phase where buyers can cancel their purchase based on the inspection results.

What To Look For In The Best Franchise Opportunities

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There are many factors in determining what the best franchise opportunities are today. It would be easy to say it depends on the potential franchise owner and you’d be right. However, from a business perspective, it’s crucial to look at all the positives and negatives of typical franchises to see which ones have more positive attributes than negative attributes.

First let’s look at the positives in franchise opportunities. Franchises are successful because they have proven systems that work therefore business owners don’t have to go and ‘reinvent the wheel’. The best franchise opportunities usually have very strong name brands that are well established along with a streamlined training system that when followed will usually produce success. More positives include having pre-established relationships with vendors and suppliers, clear cut marketing initiatives and somewhat of a quick time to get up and running.

On the other side, owning a franchise has a few limitations. For the most part, you are NOT allowed to modify your pricing, promotions, advertising, processes, etc. You are somewhat limited in your creativity which can be a good thing or a bad thing. You will most likely have territory restrictions, royalties that you have to pay on gross sales, you have to contribute to an advertising campaign and sometimes you have to open your store where the company says.

Furthermore, to become a franchise owner you usually have to have good credit, a considerable net worth and you must receive approval from the company to own a franchise. That kind of sucks because someone has to ‘approve’ you to be an entrepreneur. Finally, most franchise will NOT make you wealthy by only owning 1 franchise. It usually requires owning multiple franchise because they just aren’t scalable.

The best franchise opportunities today are really defined by 2 main factors. The first one is choosing a franchise that is in 100% alignment with your values and something that you’re really passionate about. No matter how many ‘positives’ or ‘negatives’ your franchise might have, if you’re not 100% passionate about the business, industry, products or services, you’re not going to be very successful because you’re just not that into it.

The second main factor involves having a lot more positives in the franchise model meaning that some of the traditional business bad things don’t exist. In today’s economy, online franchises really have a lot of benefits and positives without the traditional headaches or traditional pitfalls of owning a franchise.

When determining the best franchise opportunities for you and your family, always do your due diligence, never leave any stone unturned and make the best decision based on what’s aligned with your goals and values and what you’re 100% passionate about.

Consider your investment plan carefully

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Retirement is a necessary event which everyone faces in life. When one thinks of his income after retirement, several options arise. During his service, the person has to save some amount every month for his retired life. The person invests this amount in Annuity schemes which fetch him some periodical income so that after retirement he can lead a normal life. Before choosing the appropriate investment plan, the person has to evaluate his needs. His immediate commitments like education of children, expenses on health, renovation of house, legal expenses if any are some of the factors which may require careful consideration. The next question that he has to consider is the marriage of children, tour plans, etc.

Where to invest the savings?

This is a vexing question that needs careful consideration. Many employees invest the amount with their employers. In return for this investment, the employer normally gives the employee a fixed amount periodically as Annuity. Of course in the beginning the Annuity which the employee gets would seem to be reasonable. But with inflation, the fixed annuity will not be sufficient in the coming years. Even with an inflation of about 3% every year, in about 4 to 5 years the person will feel the financial crunch.

The alternative is to invest in Stock market. But this requires specialization and careful market analysis. Everyone may not have this quality. So this is a risky investment.

As an alternative, the employee can consider the investment plans offered by different investment companies. Many of the investment agencies have several attractive plans like Annuity with health insurance coverage for the spouse, burglary insurance, etc. Such investment could be another better option to choose.

Some persons may consider investing in real estate. But if such investment is made, the person may not have fixed returns unless the investment fetches him some amount by way of rent. If such investment is made when there is a favorable market, the value of real estate would appreciate and this may fetch attractive returns.

However, as far as investment plan is concerned, all that matters is the wisdom of the investor. Wherever necessary, he can take the guidance of professional investment planners who would be able to guide the investor appropriately.

The Scope Of Banking Jobs in India

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In India, Banking sector has always been viewed as the safest sector from the viewpoint of stability and pay. And why not! With more than 29 foreign banks, 28 nationalized banks and approximately 24 private banks, the scope of Banking Jobs is significantly on the rise in India. Today, there are more than 53,000 branches of Banks in India providing countless job opportunities to graduates and post-graduates.

What’s So Interesting About Banking Jobs In India?
Post liberalization, the class banking transformed into mass banking in India. It gave momentum to the expansion of banks in India. This attracted not only those with their relatives employed in banks but scores of others. What lured people the most and still continues to attract many fresh graduates and post graduates is the less stressful working hours in addition to the amazing pay package. Like any other sector, there are various divisions in banking sector as well. These divisions are generally categorized on two levels – officer level and clerical level. While the officer level work is regarding the banking dealings with customers, managing their portfolios and other similar tasks; the clerical level work is all about managing the front office responsibilities, checking the notes and coins, etc. Talking about the pay scale, you can start off your career in any reputed bank with a pay package anywhere between INR 15,000 and INR 30,000 per month.

The Banks Where You Can Apply To Work With:
Institute of Banking Personnel Selection (IBPS) is an autonomous body that is authorized by Indian Banks’ Association (IBA). It has received authorization from 19 Public Sector Banks and conducts the Common Written Examination (CWE) for the posts of Probationary Officer (PO) or Management Trainee. The CWE is organized twice a year by the IBPS for the afore-mentioned posts in public sector banks; namely:
Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Bank of Maharashtra
Canara Bank
Central Bank of India
Corporation Bank
Dena Bank
Indian Overseas Bank
Indian Bank
Oriental Bank of Commerce
Punjab National Bank
Punjab & Sind Bank
Syndicate Bank
UCO Bank
Union Bank of India
United Bank of India
Vijaya Bank

The criteria to apply for the post of PO require you to have completed the graduation with good marks from a well-recognized university. Also, the graduate should be aged between 21 to 30 years.

The Reason Why You Need A Car Finance Broker

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Car Finance and Broking

The abundance of available options today in the car finance market really makes it difficult for anyone to put their trust and money within reach of one. In the post-recession period, the market specially the investment and finance market remains to be struggling to cope up with the massive losses they incurred when the meltdown happened. After that, financing institutions and firms happen to have been a stricter with policies and regulations and that is what makes it even more difficult for individuals getting a car.

In the part of youngsters wanting to buy a car using their own money , they seem to be more helpless with the situation simply because that they lack any credit score to back them up. This is due to financial companies fear that they will not make it to pay the loans they grab as time passes. As you see, even those people who are already working or persons who have retired find it difficult to obtain a car finance if they will not hold a trusted credit sheet.

Come to think about the scenario if car finance brokers are not in the way. They are the who make everything in the car finance market simple for you in exchange for a commission as soon as the work has been done. This is any day far better than dealing with mounds of documentation with Greek terminologies in them and jargon which simply tangent off your head! Furthermore, car finance brokers ensures that you’ll never fall into the wrong company who unexpectedly changes rates after closing the deal with them.

Best things about Hiring A Car Finance Broker

– Helps save effort and time from attending long meetings and discussions with some other financial companies.

– No seeing the bank for help often.

– Let you rest assured that the option you select among the other options he present you with are of complete transparency.

– Any part of the documentation you’re uneasy with or do not understand will simply be made understandable to you.

– Helps you worry not get an ideal car finance even when you have no or bad credit score.

– Unlike from approaching car finance alone, you’ll never be rest assured that you will get the best among the best deals offered.

– The question of whether you will get a broker for your car finance or not all depends on you and also your money.

The world wide web is a good place in which you can start searching for a good car finance broker. Remember, the world wide web is today’s new marketplace. After you have a good car finance broker, just be sure you arrange a meeting with the representative and proceed with all your plans of buying the dream car that you always desired to!

Easily Build a Small Business Website with WordPress

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WordPress is one of the most essential and highly flexible content management system. It serves as one of the founder for a blog or for fully fledged small business website especially for the online marketing or ecommerce. Now it has become easy to add new pages and post to your blog with WordPress built site. It does not require any HTML, CSS or any other mind numbing acronyms.

It’s quite easy to customize the look of your website in order to make it unique. Hundreds of Plugins can be added in order to add new capabilities thereafter your site will become search-friendly. By adding All in One SEO Pack you can easily optimize each and every page/post in order to boost website in search engine ranking. So in order to build a site like this for small business website you will have to download WordPress from WordPress.org. Here the software is free this is due to its open source feature. Adding to its better features you can also avail themes and plugins in free. Here the only thing you would have to do is to pay for the web hosting that would be as low as $6 per month. Or on the other hand you can also host WordPress site on your own server.

Thereafter you will need web hosting service that supports PHP version 5.2.4 or greater along with MySQL version 5.0 or greater. In this situation Apache or Nginx is most recommended. It is most robust and full of features for running the WordPress inorder to create free wordpress site. After this work will be done without any problem. In the directory Web hosts is listed here you would have to select Bluehost, in this the service is featured in a very prominent manner, it provides unlimited disk storage, monthly data transfer and email address.

Bluehost hosting account has become quite easy with Bluehost installing WordPress. One would only have to install it by using Bluehost’s Web-based control panel and then follow the steps 2 through 6 to create wordpress site free.

Pit Bike Modification

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These bikes have some very restrictive parts fitted when standard and therefore the first move is to try to remove these parts for better ones. The carburettors and air filters on these bikes mean that fuel and air supply to the engine are limited and therefore the ride will not be as smooth or as powerful because of this.

The first thing to do then is to buy a new race carb, these can be purchased off some websites for around 40-50, this is quite cheap considering the gain in performance it could achieve. After this has been fitted it is a good idea to derestrict the airflow with a free flow air filter (K&N style). This will add extra horsepower to your pit bike and give a great performance boost.

The next part which I would change would be the exhaust and manifold, which are again very restrictive to the engines of these bikes. A performance exhaust can be found on some sites for around 50 but can also retail at a few hundred pounds so be sure to shop around first.

Once these modifications have been made there will be a great power difference increasing low and mid range power as well as top end.

However there is still more to do in order to get the most out of your pit bike, in pit bikes the CDI unit is often restricted. The limiter on these are usually set around 8,500 rpm which means you will not be getting the most out of your bike if this is left standard.

A performance CDI unit can be purchased for these bikes which will mean that these bikes can now rev freely up to about 10,000 rpm which will mean smoother power curves and better acceleration and top end.

Adjustments can be made to the gearing of these bikes as well, in order for you to adjust this depending on the style of track you will be riding on. The best thing to do to change the gearing of the bike is to experiment with the set up of the sprockets. Standard sprockets are usually 14 tooth on the front, with a 37-40 tooth sprocket on the back.

Changing the front sprocket with a larger one will result in better top end, and a smaller rear sprocket will have the same effect, however acceleration will be lost when top end is gained and vice versa.

For more information on modifying pit bikes, or for details of parts for sale which will increase the power of your pit bike then visit www.minimotosgo.com and take a look for yourself.

The Ins And Outs Of Owning A Franchise

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Many years ago it was the norm that when someone wanted to go into business for themselves it meant using one’s own instincts and depending on one’s own personal know-how and also observing the way that the market was going to move. However, things have changed and franchises have become the new way of doing things which has led to much prosperity for franchisees. Essentially, a franchise is duplication of business concept that has proven successful for the parent company and it also means that the franchisee is the owner who hires his or her own staff and looks after the day-to-day working of his franchise in which the stakes are high since the franchisee has invested his own time, money and effort in running the business.

An Already Established Concept – Another advantage to owning a franchise is that the concept has already been established and there will already be a proven track record of success. Also, the franchisee is well within his or her rights in using the trademark of the company and also its brand name which gives a license to the franchisee to market products that already has the brand recognition and which is already popular with the customers. Thus, having a franchise means tapping into a market that has already been established and is ready for more business.

When one takes a franchise, there is assured support on the part of the franchiser, and even though you may running the business on your own, there is always an extra opportunity or two available from the parent company and assistance too is always forthcoming. Since a majority of franchises are turnkey projects, it means that after signing the agreement, the franchisee gets all the equipment as well as supplies that are necessary to grow the business further, and this is something that sets franchising apart from other business concepts.

Next, when one takes a franchise there is less need for capital as compared to starting a business for yourself, and this can be attributed to the fact that you will already be getting experience and also a tried and tested system that the parent company has operated with success, and for which you do not have to spend unnecessarily such as on trial and error ideas. And, it also means getting supplies at lower costs because the parent company has already negotiated prices with suppliers and this benefit is passed onto the franchise.

Other benefits to starting a franchise includes getting wider promotional campaigns, benefits of ongoing R & D programs, having the status of a company, not taking any more risks than are necessary, and getting a set of quality standards that are unified. Thus, with all these benefits, it is easy to see why other forms of business concepts are not able to compete with franchising.

Why Use a Small Business Bank

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One of the most important decisions a small business owner, or any business owner for that matter makes is what bank they are going to use. Small business banking provides a wealth of financial services beyond simple deposits, check writing, and withdrawal. Many small businesses need to establish a line of credit or perhaps even take out a loan. Another one of the many services that small businesses need to setup is credit card processing, payroll services, and automatic bill pay. A small company cannot function without the proper financial setup. In order to withstand the financial needs of a successful business, the company needs to set up an account with a bank that is familiar with small business needs.

In order for a bank to attract small businesses, they need to provide aggressive attractions and a wide variety of services. The bank must offer convenience. For example, many small businesses deal with cash and coin. Therefore, they will likely make many trips to the bank to deposit and withdraw money. A bank must also offer plenty of convenient ATM locations so that the small business can have access to their account at any time of the day or night when they need it.

Many banks charge fees ranging from credit card fees to ATM charges, wire transfer fees, and many other normal fees. As a small business owner, you should not find any surprises. Therefore, do not be afraid to ask the small business bank of your choice what fees they charge so that they are not caught by surprise. Make sure and choose a bank that is upfront about their charges, one that is capable of providing you with the lowest rates, the most feasible financial options, and the best in banking service so that you can run your business smoothly and efficiently.

Small business banks must also provide excellent customer service so that when a small business owner has a problem; bankers that can guide the business owner through their problems address the problem. There are many reasons why a small business owner would experience a banking problem such as transaction issues or a forgotten PIN. That is where the small banking specialists step in and take care of your worries so that they can get you and your account straightened out.