Women Entrepreneurs Women Networking Organizations Bring Businesswomen Together In Many Different Ways.
Are women networking organizations the fastest growing trend in American business? This might be so. Including online networking groups, networking organizations focused on women are cropping up all over the country. It seems all women in business are spending their lunch time or after work hours at networking parties, connecting over wine or coffee, or sitting in front of the computer, typing messages to other business women. So, as a women entrepreneur or executive, you may be wondering: do I have to network?
You already are. Unless you are sitting in a cave, you are networking, whether that means meeting with clients, greeting business people you know when you are out and about, or calling a woman you know for advice on a business problem. But do you need to join a formal networking association? That depends on you and your needs. If you are very uncomfortable with chit chat or being in the middle of a group of people, and you find that you don’t need to formally network to advance your business, then you might not need an association. But if your business depends upon the continuous acquisition of new leads or learning new and better technology and business methods, then a networking association can be a valuable strategy for you.
Different female networking associations serve different needs. Here are a few:
Education: Some networking organizations feature speakers, workshops, and seminars on topics of interest to business women. There may or may not be a networking component at these events.
Contacts: These types of associations facilitate the exchange of information between women, putting you in touch with someone who you can help or who can help you. These can be very formal or quite informal. The speed-dating phenomenon has even touched here, with speed-networking events.
Escape: Some female networking organizations are simply places to get away from the business place, especially if that place is dominated by men. These events are usually strictly social and are a good opportunity to bond with other female entrepreneurs and executives.
Message Boards: With the proliferation of online networking sites that are developed specifically for women, the message board feature has become a popular place for women to vent, to advise, and to find someone with similar interests.
Project or Service: Service organizations founded by men for community projects or charitable projects have traditionally been potent networking groups as well. Many women have joined female service organizations to assist with humanitarian projects and have discovered the powerful networking function here as well.
Support: Women networking organizations have found a special niche with this function. To face the legendary barriers in the business world, women have developed support groups that also serve as an important networking location.
Whatever type of female networking association you decide to try, you should have some clear goals in mind. Knowing what you want to accomplish with your networking attempts will help you choose the women networking organization that will work best for you.
Eventually you may need to pick a loan modification specialist. This can be very difficult if you don’t know what to do. One way to find a specialist is to do a little investigating, ask a few friends for advice, or consult some professionals who work in this area. Here are some guidelines.
One sure way to find a reliable loan modification specialist or modification firm is to ask people who have used the services of such professionals in the past. Personal recommendations might not give you many names. You may need to explore other avenues of finding help. There are other means of finding a loan modification specialist. Ask your local real estate broker. Due to the very nature of their business, they will know lawyers who have had experience with the procedures involved in foreclosure, financial disasters, and loan modifications.
A simple call to your local state bar association can assist you in finding a lawyer who has experience dealing with situations similar to your own. You might not be comfortable letting your lending institution know how difficult things are for you. However, a talk with the bank manager about your situation may also result in a recommendation.
A foreclosure attorney is another source of finding a loan modification specialist. Due to the nature of their business, these lawyers have dealt with loan modifications while representing their clients. They might be reluctant to offer a name, but you won’t know until you ask.
After you have done the research and found some possible loan modification specialists, narrow your list to three choices. Call the attorney or firm and ask if they would be willing to negotiate a loan modification on your behalf. Don’t jump right in to the process and start giving out personal information right away; take some time to get to know who you are hiring. Even then, never give out your mortgage ID number, driver’s license number, social security number or credit card numbers over the telephone
How technology has affected the financial department in organisations?
Theres no doubt that new cloud technology has had an incredible impact on todays workplaces, particularly those who work in, or are involved with the financial aspects of an organisation. Over the last few decades, new and different technology has been injected into the workplace at an ever increasing rate. One of these is the use of the mobile device.
Smart phones, netbooks, iPads and other such tablets detach us from our desks and give us the freedom to roam with our work. Imagine using a cloud-based accounting and finance system. This would allow you to review budgets or produce financial reports from the garden, a taxi, or even on holiday. Having access to your financial data and information, whenever is suitable for you and wherever you are, cant be a bad thing for business.
Managing the accounting and finance function on the go
Most businesses have adopted mobile technology in some way or another, as its hard to ignore the lure of the high mobility and other strengths that come with cloud computing, particularly for accounting and finance professions. Smart phones started this revolution, and they are now an important device for the hard working professional. But now, the tablet device has enhanced our mobile experience even more. Theres more mobility offered than we get with laptops, and the screen is bigger than you get with smart phones, making it all the more easier to view and analyse your financial budgets, reports, expenditure, etc
Tablets enhance user experience
How many times have you been in a finance or board meeting and someone has requested some information that you can only provide once youre back at your desk? Well, with a tablet or any mobile device its right at your fingertips. It can be discussed straightaway, a decision taken and communicated to the business without you leaving your meeting.
With easy access to email, calendar and contacts built in to most devices, the most simple business functions are now easy to get up and running in a few easy steps. Add on many of the freely available apps and you have a fully functioning business tool.
All mobile devices are tools that should ultimately enable, not disable business. So if you find a cloud-based accounting and finance system that allows you to work on the go, and allow other people access to the information they need without needing your help, then the way organisations are run can change for the better.
There is always a demand for the banking job or investment-banking job. The reason is that investment banking is the most money making job. However, it takes time plus dedication to succeed. You must start with the entry-level job in banks.
Outline of the banking job positions:
Investment banking job is not the only banking position and there are various types in banking jobs. A bank teller occupies 67% of the banking positions. Understanding the job responsibility is the first step to succeed. Other job positions in the banks are:
Bank manager: The manager is the main person who operates the entire working of the bank. You as a manager must supervise the banks daily operations and must find out whether the employees are working as scheduled.
Financial advisors: As a financial advisor, you must recommend and give suggestions to the clients. This job is so important bearing great responsibility.
Accountants: If you have a good skill in accounts and if you are well qualified, you can go for this position. This job position is very important because the work performed by an accountant or by a group of accountants will be showed to the tax authorities, investors etc to fix the financial status of the bank.
Tips for success in banking job:
Banking career is one of the most anticipating fields. To succeed in this sector you must remember few factors as indicated below:
You must always be aware of the latest happenings in the business world. If you are aware of it then you will be able to increase revenue for your clients and bank. You are responsible to make sure that your customers are making a smart investment.
Fixing the fees:
As you are an investment banker, you must do some enquiry before deciding your fee. You must be sure that you get a good amount when compared with what you have invested in first place.
Networking in banks:
Like other fields, banking career also has become linked with networking. To recognize the related professionals, to attend the meetings or gatherings, anything is possible through networking.
Dedication towards your profession:
Without dedication, you cannot succeed in any fields. This is true particularly in banking jobs. You must devote all your time towards the bank service and to your clients. If you are working for investment banking, you possess additional responsibility because people enquire you about the means to spend their money.
Here is a short summary of the MSc International Banking and Financial Studies masters degree course offered by the Management School at the University of Southampton to help would-be students to decide whether it is the course for them.
This International Banking and Financial Studies masters course aims to develop students’ existing skills through advanced study in the areas of banking and finance, with a particular emphasis on the international context in which these activities occur.
The International Banking and Financial Studies masters programme gives you a coherent theoretical framework for the various subject areas, although the emphasis throughout is on the practical application of financial techniques in the modern financial services environment.
Southampton Management School has an excellent international reputation for the analytical study of management and business. Studying the MSc International Banking and Financial Studies masters programme will introduce you to new concepts and knowledge, which can make all the difference in the job market.
At the Management School, all our degrees are taught by research-active academics who are also directly tackling business challenges outside the seminar room and putting theory into practice every day.
The International Banking and Financial Studies masters degree course is led by Dr. Gerhard Kling, who is a senior lecturer in Finance at the University of Southamptons Management School.
Gerhard received his PhD in Economics from the University of Tuebingen (Germany) and joined Utrecht University (The Netherlands) as Assistant Professor of Finance and Financial Markets (2004-2006).
In 2006, he went into the private sector and worked as Practice Specialist in Corporate Finance & Banking (McKinsey & Company, Germany) (2006-2007). Then he returned into academia and joined Bristol Business School (UWE, UK) as Senior Lecturer in Strategy (2007-2009).
In 2009, Gerhard was promoted to a Principal Lecturer in Strategy and Operations Management (2009-2010). On 1st October 2010 he joined the University of Southampton as a Senior Lecturer in Finance.
Southampton Management School has an excellent international reputation for the analytical study of management and business. Studying an MSc Management masters degree, or other postgraduate option, will introduce you to new concepts and knowledge, which can make all the difference in the job market.
All our degrees are taught by research-active academics who are also directly tackling business challenges outside the seminar room and put theory into practice every day.
To find out more about this International Banking and Financial Studies masters degree go to www.southampton.ac.uk/management
Child support modification is used to legally reduce the amount of child support paid each month. Many non-custodial Dads are under the impression that once child support has been ordered they are stuck with that specific Court ordered amount. Not true!
There are many reasons that reducing child support may be necessary, especially in today’s recession economy. Many Dads are losing their jobs, having their hours reduced, or having their pay reduced. Any of these instances may be cause for modification of child support.
There are special forms, along with instructions, for this procedure provided in DadsCanWin! The Department of Child Support Enforcement has the ability to reduce support payments without a court procedure but may not be willing to do so. Don’t despair, the law is on your side!
You may feel guilty about needing to reduce your child support payments. You may think it will lower your child’s standard of living and they will dislike you because of it. Well, you need to do a reality check. If you lose your job, or for any other reason can’t make your child support payments, you face jail time! Child Support Enforcement can suspend your driver’s license, recreational licenses, and other licenses you may need to work.
Sitting In Jail Because You Are Behind on Child Support
Payments Does Not Help Your Children
Getting a new job will be difficult if you have no driver’s license and without a new job you will not be able to pay your child support. You can see that this is a downward spiral to nowhere. Just think how your child will feel if you are not there to visit them because you are in jail! Not the picture you want them to have of their Dad.
So, the alternative of seeking child support modification seems like the intelligent thing to do. If you truly feel terrible, once you get your job back, or otherwise correct your income, problem you can then start paying more child support again. However, you have protected yourself when your income was reduced.
Each state has guidelines for the amount of child support based on, typically, the non-custodial parents income, and the custodial parent’s income. Many Dads are not aware that if their ex’s income changes substantially for the better, they may be able to reduce the amount of child support that is due. Be sure to check out your states guidelines when preparing your Child Support Modification forms.
This procedure can be done without an attorney thereby saving you typically thousands of dollars. In addition, most attorneys are reluctant to represent non-custodial Fathers in child support issues. But, you can do this yourself and DadsCanWin can show you the way.
Remember, the most important thing, if your income has changed, is to take action before you get behind. Losing your driver’s license and facing jail is no picnic. The law is on your side if you take action!
In the developing China e-commerce, integration process is the important step. There have been many hills and valleys in China e-commerce in last some years affecting global sourcing. When internet is growing then everyone in China resort to it in the hope of profit and suddenly they find it unprofitable. This wonder of internet affects the interest of people in e-commerce. In fact internet is only an information provider network system which assists in international trade. It has itself no market value but the whole things are created when market activities takes place on the information platform. When changes occur on information level in China e-commerce then only any activity is created on internet.
There are about forty thousand multinational companies operating world wide and almost 200,000 overseas joint ventures that run across the continents. Many of these collaborations and joint ventures have concerns, directly or indirectly, with China business enterprises. The access to China through world-wide international trade investments is increasing day by day.
However, paucity in China e-commerce is created only when activities take place in national and internet front of China. It leads to either loss or profit in international trade for companies based on internet. Integration of China global sourcing and import and export is an important step in this direction taken by big domain names in China e-commerce. With it the goodwill of big domain names is utilized to create perfect communication infrastructure platform in international trade. It is integrated with high brand name, quality structure, developed technology and good quality product in market.
Moreover, due to globalization the extent to which Chinas international trade and investments bears an impact is very wide. It is due to globalization that the international market has a direct approach to acquire modern technology and consequently reduce the problems of distribution and stumpy internal coordination expenses. It has opened the doors for the specialization of network services and products with collective support of companies. Business process outsourcing for both internal activities and external activities is the result of globalization of international trade and global investments. Business process outsourcing is the common concept in the entire world and China is one of the leading countries that provide such services. For quality work and performance the outsourcing companies often select China as their business collaborators.
As such they are investing on reasonable price raw materials and labor. However the main reason for all these activities is to get access to a wider market. Although there are some drawbacks of expansion of international trade and investments but if rules of international trade are followed then the problems can be minimized and properly handled. The big size of the Chinese market is a major attraction to many prospective new entrants in international trade and investments.
Results Plan in Financial Management
Dividends are those incomes which are distributed among stockholders of a company. These incomes are compensated either in money or in stock, usually on a monthly basis and may be compensated only out of maintained income, not from invested investment. Dividends are only compensated when the corporation’s success can assistance this pay out. The more and frequent the corporation’s success, the frequent the transaction of returns. The amount of dividend compensated for each discuss is determined by the corporation’s policy towards them. Organizations are not required lawfully to pay returns, but to keep the traders interested in the company, the control pays out dividend, though the percentage of returns per discuss can differ from season to season, as it is determined by the success of the company.
There are other aspects also which choose the transaction of dividend in the company. These include corporate amount of development, limited covenants, income stability, degree of financial debt and tax aspects.
Dividend Plan is essential in dealing with certain aspects such as:
Influences the investors’ decisions: Community which wants to invest in a company will look for two aspects, the success of the company and the overall amount of development of the company. Earnings will determine the corporation’s dividend payout amount and of course amount of development of the company is also an essential aspect. So, a company seeking excellent investor assistance shall have to choose a dividend policy which can keep the traders happy.
Impact on financial program and investment funds of a company: Results policy is one of the aspects impacting a corporation’s financial and investment funds. The income of a company associated with a quarter or a season are usually taken into consideration. These incomes are either saved as maintained income or they can be compensated out. Retained income are excellent source of generating internal financial. A company cannot in many circumstances save 100% of the income or pay out 100% of the income as returns. Many a times, it needs to reach a balance between dividend payout amount and maintained income amount. The rates can be 50: 50, 60:40, 70:30, etc.
A company cannot afford paying out great dividend rates every season. Instead, it can adopt a low dividend payout amount which can be helpful during the years of low income as well.
High dividend amount will affect the income of the company. Companies with poor assets amount cannot pay out dividends because of less option money.
High dividend amount will decrease the stockholders’ value, since returns are compensated from maintained income. The result is higher financial debt to value amount.
Hello, I am John Franks and I am writing this to share my ideas on Cord blood stem cells. Cord blood is composed since it contains stem cells, as well as hematopoietic cells, which can be used to care for hematopoietic and hereditary disorders. Although the cord blood does contain stem cells, there are usually not enough stem cells in one unit of cord blood to treat a mature patient. The placenta is a much better source of stem cells since it contains up to ten times more stem cells than cord blood. The use of cord blood stem cells in treating situation such as brain injury and type I diabetes is already being studied in humans, and earlier stage research is being conducted for treatments of stroke, and hearing loss. However, apart from blood disorders, the use of cord blood for other diseases is not a routine clinical modality and remains a major challenge for the stem cell community. Cord blood stem cell banking is an once-in-a-lifetime chance to save our baby’s cord blood stem cells for possible medical uses. Collecting cord blood is a simple, safe, and effortless procedure that usually takes less than five minutes and happens immediately after birth. After the umbilical cord has been cut, the left over blood in the twine is composed. The cord blood is then shipped to the laboratory and ice-covered in cryogenic storage tanks for long-term preservation. Our baby’s umbilical string and cord blood contain lifesaving trunk cells. With Cryo-Save, Europe’s leading stem cells bank, we can save them for a lifetime; thus giving your offspring the best start in life and peace of mind for the future.
At current, umbilical cord blood stem cell storage is done for management of certain high-risk illnesses. In together vaginal and cesarean deliveries, group of cord blood is done before long after delivery however, quantity of cord blood collected in case of caesarian deliveries is less. The process for collecting cord blood is carried out by a practiced midwife or a medical doctor. Months before your due date, the cord blood bank sends you a group kit that contains everything that is needed for the process. The bank also sends your OB or Midwife commands to make sure he or she knows how to collect the blood. When baby is born, and the umbilical cord is cut, the OB or Midwife collects the blood from the left behind umbilical cord and placenta (not from baby) into a needle or blood bag. This cord blood stem cell, banking, storage are the best thing for our babies for saving life for them.
About the Author:
This article is written by Jackson daren this is having topics on Cord blood stem cells, Cord blood stem cell banking, cord blood stem cell storage and many more. For more:
These days wherever you turn it is hard to avoid hearing people talk about the financial crisis and its implications. Almost all news items contain some links to it, and within employment issues the consequences are still very much felt. But has the recession had any impact on the way job seekers perceive working within banking or finance roles?
Despite the crisis people still seem to be very keen to work within banking or finance. Amongst the majority of the population it is safe to say that the reputation of banks has taken a hit, but amongst job seekers working for a bank or a financial institution remains very much desirable. Jobs for these companies are considered to be very prestigious as they still have the best technologies, the best systems and the best rewards compared to other sectors. Because of this the highest achievers still look to work for banks or financial institutions.
What else attracts people to work in finance or banking roles? Relative to other sectors these types of roles tend to have more responsibility and involve a lot of problem solving skills. Besides that they get a chance to work with people, there are opportunities to travel and to go out for meetings, and these roles also tend to offer possibilities for fast advancement. All these factors combined make these roles very challenging and interesting for the highest achievers.
So what has changed within the banking and finance sector? There seems to be a change in the expectations of employees that broadly run along the line of the generations. You could say that the employee profile is slowly evolving from what is called -Generation X’ to -Generation Y’. Within these generations the expectations they have of their employers are very different. Generation X will want to know -What is in it for me’, while Generation Y expects great workplace flexibility as well as wanting extremely fast progression and are less willing to work their way up slowly.
The profile of employees within the banking and finance sectors is changing, however this is due to a change in mentality that runs alongside the generations more than being caused by the financial crisis.
Reuben Dennis is a PRO with a leading service sector company and for more on London jobs she recommends you to visit
Blogs have revolutionized the way that people do business. It seems that all the big companies are making use of blogs to promote themselves and market their products. However, corporate blogs aren’t just for big companies. Blogs can also be utilized by small businesses with great effect.
Setting up a small business blog is easy and has many benefits. They are powerful promotional tools and a great way to communicate with clients.
Here are some tips on using a small business blog:
1. Write Naturally and Honestly
Small business blogs can be more personal than large corporate blogs. It’s best to write in way that feels natural to you. Avoid writing needlessly complex posts filled with technical jargon. Doing so will endear customers and promote conversation, which is what a blog is for, after all.
As with any blog, you must always tell the truth. Blogs should address all issues, be it good or bad. This will ultimately beneficial as it helps builds trust the customers.
2. Post often and Respond to Comments
Remember to post frequently. Provide readers with plenty of content, so that they will keep coming back to your blog.
Comments are a vital part of blogs, providing useful feedback. Respond to reader comments often to build strong ties between them and your company.
3. Promote your business, Promote yourself
A small business blog is an innovative way to promote a business.
A good technique is to document your projects. This is good way to show how capable you are at your profession and to garner trust. This is especially important with small business, where reputations can make a big difference.
Blogs allow for unparalleled interaction with customers. Use this to get closer to clients, and to build bonds of trust. The information gained from readers is invaluable for improving your small business.
4. Be Informed and Informative
Read plenty of other blogs to gain useful information. Post comments and promote your own blog. Be an active part of the blogosphere.
Post links of related information on your blog, and use technology like RSS/Atom feeds to constantly provide your blog with interesting content. This is a great way to promote your business and be informed of everything concerning you industry. Besides informing your readers, it can lead to interaction and possible collaborations with other businesses, all of which will benefit a small business.
5. Search Engines
For those who wish to achieve higher search engine rankings, a blog can be an invaluable asset. The constant updating combined with the right keywords can raise search engine results dramatically.
Sweepstakes scams continue to rack up victims, despite warnings to the public. Often, senior citizens are the target of these types of scams. Thus, sweepstakes scams are a form of financial elder abuse. In a typical sweepstakes scam, a fraudster contacts an elderly victim and informs them that they have won lottery. The catch is that the elderly victim is then told that they must send in money in order to collect the sweepstakes prize. California financial elder abuse attorneys warn senior citizens not to fall victim to sweepstakes scams.
Recently, the Federal Trade Commission announced that it is putting an end to one large sweepstakes scam based in Ventura County. The defendant in the case owned three companies that allegedly mailed out more than 3.7 million letters to people in more than 156 countries. In this case, instead of asking for large sums of money from senior citizen victims, they asked for smaller sums of money. California financial elder abuse attorneys warn the public not to fall for sweepstakes scams no matter how much money the fraudsters ask for.
In this case, the senior citizen victims received personalized letters with official looking seals, stamps and bar codes. The seniors were told that they had won millions of dollars and could get the money by first sending in a small fee of $20-$30 within a limited period of time. According to the Federal Trade Commission, the scam has brought in more than $11 million dollars, mostly from senior citizens. California financial elder abuse attorneys say that senior citizens are often targeted for these kinds of mailings.
One of the letters that was mailed out as a part of this scam states that the victim has been chosen from a pool of 250,637 names. There is fine print on the back of the letter that states that consumers will actually only receive lists of sweepstakes they can enter instead of a cash prize. According to the Federal Trade Commission, the fine print does not clear the company of wrong doing because the claims are misleading and victims do not get what they are promised. Frequently, people do not see the fine print and send in the $20-$30 fee.
Sweepstakes scams such as this are widespread and one of the top five scams targeting consumers, according to the Federal Trade Commission. The fact that sweepstakes scams successfully target senior citizens makes them another form of financial elder abuse.
Evans Law Firm, Inc. handles elder abuse cases in California. If you think that you have witnessed or are the victim of elder abuse then, contact Evans Law Firm, Inc. at 41
A high yield investment program (or HYIP) is one of the most interesting investments out there. However, like a number of investment opportunities, it has been the target of a number of scams.
The simple version is that it is an investment method that offers a high rate of returns with some risk. The investor can invest small amounts into a HYIP, which can, if it does well, yields a higher-than-normal rate of return, which you can then cash out or re-invest. While investing, you can discuss how the investments are doing and find out about scams on websites called monitors, which keep an eye on how HYIPs do.
The slightly more interesting version is that an investor sets up an account with an HYIP, and then invests a certain amount of money into the HYIP, which can be for either very small amounts or for large amounts, depending on how much you want to invest. You decide when to pull out, and then what to do with the funds.
However, be advised that it is an investment and carries with it all the risks of an investment. As such, there is the real possibility of losing the money that you invest, for all the usual reasons. Dont invest more than you can lose, and thoroughly check out the investment before giving the HYIP a single cent, just as you would any other potential investment. And be aware that, just like other investment, there are some HYIPs that are scams.
Using an HYIP as a scam is abetted by a number of factors. The first is the mystique of investing; too many people jump into investing without really bothering how it works, and hoping to get something big for something little. There is also that it relies on e-gold, which, although it has a number of advantages, but transfers cant be reversed; unlike a credit card, if a transaction goes wrong, you cant get the money back. The last is that it looks like just another HYIP, and can therefore fool most people into putting money into it, which then disappears.
Another part of the problem is that they can be easily be used for ponzi schemes, either fueling one or being the bottom layer of one. Just be watch out for very-well performing HYIP, including those with an outrageously high rate of returns, and trust the monitor sites.
Although it can be a great opportunity, you need to go into it with your eyes open. If you find a scam, then report it to the nearest Treasury office or monitor website. If you dont, then you may have just found the way to an early retirement.
There is a big misconception regarding first time entrepreneurship and that is the justification that it is okay to fail your first time simply because some well-known entrepreneurs failed and then hit it big.
What is not mentioned is the number of individuals who failed their first time as an entrepreneur and never got a second shot. Therefore, you might as well make it profitable the first time around.
Thus, to ensure higher odds of entrepreneurial success, you must choose the right business.
Here are 4 tips how:
1. Don’t Let the Economy Determine What Business You Should Start
The first thing that entrepreneurs think of when starting a business is our current economic condition. Although it is hard to bypass the thought of a horrid economy and the subsequent effect on your new entrepreneurial venture, it is imperative that you not let the economy sway your decision.
This will especially prove true when the economy turns in the next few years and you are left with an average business that was overly defensive and a lot of regret.
2. Let Google Assist You In Your Choice of Business How do you truly determine market demand for the product and / or services you plan to offer?
One way to do it is to use the Google Keyword Checker. This basic site will tell you how many people are searching monthly for your product or service.
Another key element that the Keyword Checker brings to the table is the use of adjectives.
For instance, you may want to open a business selling blue widgets, but upon looking up how sought after the product is on the web, you find out that green widgets are searched for times as often as blue.
3. You Cannot Avoid Sales, Instead You Must Embrace It and Not Let It Determine Your Business Choice
A willingness to engage in sales separates the men and women from what will be future job seekers.
Entrepreneurs hate sales because for some reason they tend to be more afraid of rejection than your average Corporate Joe or Jane. Why this reason is, I cannot tell you, but to avoid human interaction, entrepreneurs will completely alter the business that they are going into.
What they don’t realize is that regardless of industry, sales is part of business and, thus part of entrepreneurship.
4. K.I.S.S. Keep the concept simple (or, to use the real phrase, Keep It Simple, Stupid). A rule of thumb for first time (and any entrepreneurs) is that if you cannot explain your business in two sentences or less, it’s most likely not going to sell.
It is very rare that people reinvent the wheel with entrepreneurship. As a matter of fact, you can count them on your fingers: Bill Gates, Steve Jobs, Sir Richard Branson and ?
The odds of hitting Pick 6 are better. In entrepreneurship, especially when choosing your first business, go for a base hit, not a home run your first time at bat.
Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.
I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.
1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.
2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.
3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.
Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.